By Jim Blythe

ISBN-10: 0462099490

ISBN-13: 9780462099491

Are you trying to find an excellent inspiration or a few notion to make your PR and promotions greater and leading edge? This e-book comprises a hundred nice PR principles, extracted from the area s most sensible companies.Ideas give you the gas for people and corporations to create worth and good fortune. certainly the facility of rules may exceed the facility of cash. One easy thought could be the catalyst to maneuver markets, encourage colleagues and staff, and seize the hearts and imaginations of consumers. This booklet will be that very catalyst. every one PR inspiration is succinctly defined and is by means of recommendation on the way it may be utilized to the reader s personal enterprise state of affairs. an easy yet probably robust publication for somebody looking new idea and that killer program.

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They have names that need to be pronounced correctly, they have specific areas of interest within their jobs and outside work, and they resent timewasters as much as any of us do. The idea Get hold of copies of the journalist’s last five stories and read them. Make notes as you go. This is unlikely to take more than five minutes per story, but it will give you a good understanding of the individual you are dealing with. From your reading, you will know the type of stories the journalist is interested in, and the style of his or her writing, and you will have a set of conversational topics for any meetings with the person.

If it’s interesting and useful to the readers, it will be published and read. • Include pictures if at all possible. This is especially important for magazines. 44 • 100 GREAT PR IDEAS 22 PIGGYBACK YOUR STORY Much of what appears in the news is PR. Often major companies expend a great deal of money and effort to get their stories into print, and to alert the news media to what they are doing. For the astute PR person, this can provide an opportunity to hijack the publicity and piggyback a PR campaign on the strength of it.

Eddie Stobart is now the best-known haulage company in Britain— it even has its own fan club, and people collect models of the Stobart vehicles. No small achievement for a trucking company! In practice • • • Be prepared to spend money on building your corporate brand. Be different from everybody else—latch onto something the others aren’t offering. Be passionate and committed to your brand—if you aren’t, no one else will be. 54 • 100 GREAT PR IDEAS 27 MOVE TO THE THIRD LEVEL OF SPONSORSHIP Sponsorship is a major plank in PR.

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100 Great PR Ideas: From Leading Companies Around the World (100 Great Ideas) by Jim Blythe


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