By Jim Blythe

ISBN-10: 0462099490

ISBN-13: 9780462099491

ISBN-10: 9814312045

ISBN-13: 9789814312042

Are you searching for a good thought or a few suggestion to make your PR and promotions more advantageous and leading edge? This booklet includes a hundred nice PR rules, extracted from the area s most sensible companies.
Ideas give you the gasoline for people and firms to create worth and good fortune. certainly the ability of rules may also exceed the facility of cash. One easy notion will be the catalyst to maneuver markets, encourage colleagues and staff, and seize the hearts and imaginations of shoppers. This booklet should be that very catalyst. each one PR suggestion is succinctly defined and is by means of recommendation on the way it could be utilized to the reader s personal company state of affairs. an easy yet possibly strong publication for a person looking new concept and that killer software.

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Extra info for 100 great PR ideas : from leading companies around the world

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The idea Jason Calacanis, founder of Silicon Alley Reporter (a small specialist magazine for internet enthusiasts), found that major media outlets were not usually interested in him or his company. He recommends working through small media outlets rather than pitching to the big boys. Pitching a press release at a smaller medium is usually easier and more likely to succeed. They have more time for you, and in any case the bigger media regularly trawl through the minor magazines looking for stories.

This is especially important for magazines. 44 • 100 GREAT PR IDEAS 22 PIGGYBACK YOUR STORY Much of what appears in the news is PR. Often major companies expend a great deal of money and effort to get their stories into print, and to alert the news media to what they are doing. For the astute PR person, this can provide an opportunity to hijack the publicity and piggyback a PR campaign on the strength of it. The idea A large American cellphone company arranged a major PR campaign to publicize its launch of what was then the world’s smallest cellphone.

Third, the comics are frequently kept and reread, often many times over. Fourth, the sponsorship adds credibility to the comic strip, which 100 GREAT PR IDEAS • 23 helps the credibility of the sponsor as well. Finally, it is usually a great deal cheaper to sponsor a fictional team than it is to sponsor a real one—no small consideration. As time goes on, and comics become replaced by computer games, other sponsorship deals are likely to arise. It is obviously important to keep up with the times. In practice • Try to choose something that adds to the authenticity of both the sponsored “team” and the company.

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100 great PR ideas : from leading companies around the world by Jim Blythe

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